Story: Child abuse

Never shake a baby

Poster of young Māori man holding a baby with text written in right-hand corner.

Government agencies Plunket and Barnardos launched the ‘Never shake a baby’ campaign in 2009. Posters and television and radio ads educated parents and caregivers about the terrible potential consequences of shaking a baby. They told people what to do when a baby would not stop crying, and where to seek help.

Using this item

Power to Protect

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Bronwyn Dalley, 'Child abuse - Community responses to child abuse', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/30573/never-shake-a-baby (accessed 23 April 2024)

Story by Bronwyn Dalley, published 5 May 2011, reviewed & revised 7 Jan 2024