Story: Child abuse

Never shake a baby

Poster of young Māori man holding a baby with text written in right-hand corner.

Government agencies Plunket and Barnardos launched the ‘Never shake a baby’ campaign in 2009. Posters and television and radio ads educated parents and caregivers about the terrible potential consequences of shaking a baby. They told people what to do when a baby would not stop crying, and where to seek help.

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How to cite this page:

Bronwyn Dalley, 'Child abuse - Community responses to child abuse', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/30573/never-shake-a-baby (accessed 20 July 2024)

Story by Bronwyn Dalley, published 5 May 2011, reviewed & revised 7 Jan 2024