Kōrero: Women and men

Making New Zealand

Making New Zealand

The link between men and work was taken for granted. This 1938 advertisement encourages use of New Zealand-made goods and features a blacksmith hammering out an ‘NZ’. However, despite the overwhelming masculinity of the image, the goods listed were made by both men and women.

Te whakamahi i tēnei tūemi

New Zealand Herald
Reference: 20 August 1938, p. 11

Permission of the New Zealand Herald must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Charlotte Macdonald, 'Women and men - Parallel worlds: mid-20th century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/29232/making-new-zealand (accessed 4 July 2022)

He kōrero nā Charlotte Macdonald, i tāngia i te 5 May 2011, updated 1 Aug 2017