The link between men and work was taken for granted. This 1938 advertisement encourages use of New Zealand-made goods and features a blacksmith hammering out an ‘NZ’. However, despite the overwhelming masculinity of the image, the goods listed were made by both men and women.
Te whakamahi i tēnei tūemi
New Zealand Herald
Reference: 20 August 1938, p. 11
Permission of the New Zealand Herald must be obtained before any re-use of this image.