The link between men and work was taken for granted. This 1938 advertisement encourages use of New Zealand-made goods and features a blacksmith hammering out an ‘NZ’. However, despite the overwhelming masculinity of the image, the goods listed were made by both men and women.
Using this item
New Zealand Herald
Reference:
20 August 1938, p. 11
Permission of the New Zealand Herald must be obtained before any re-use of this image.
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