Story: Women and men

Making New Zealand

Making New Zealand

The link between men and work was taken for granted. This 1938 advertisement encourages use of New Zealand-made goods and features a blacksmith hammering out an ‘NZ’. However, despite the overwhelming masculinity of the image, the goods listed were made by both men and women.

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New Zealand Herald
Reference: 20 August 1938, p. 11

Permission of the New Zealand Herald must be obtained before any re-use of this image.

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How to cite this page:

Charlotte Macdonald, 'Women and men - Parallel worlds: mid-20th century', Te Ara - the Encyclopedia of New Zealand, (accessed 23 September 2023)

Story by Charlotte Macdonald, published 5 May 2011, updated 1 Aug 2017