Hypnotherapy is as much associated with theatre and performance as with health. This 1957 poster advertises a performance in Christchurch by Escalante, the 'mass hypnotist'. It promises 'an exciting, outstanding stage attraction at commonsense prices' for the whole family. The photograph of a cigarette-smoke-enveloped Escalante seems ironic these days, because hypnotherapy is sometimes used to help people quit smoking.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.