Story: Alternative health therapies

Hypnotherapy showman

Hypnotherapy showman

Hypnotherapy is as much associated with theatre and performance as with health. This 1957 poster advertises a performance in Christchurch by Escalante, the 'mass hypnotist'. It promises 'an exciting, outstanding stage attraction at commonsense prices' for the whole family. The photograph of a cigarette-smoke-enveloped Escalante seems ironic these days, because hypnotherapy is sometimes used to help people quit smoking.

Using this item

Alexander Turnbull Library
Reference: Eph-C-CABOT-Magic-1957-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Kerryn Pollock, 'Alternative health therapies - Psychological therapies', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/27955/hypnotherapy-showman (accessed 24 May 2019)

Story by Kerryn Pollock, published 5 May 2011, reviewed & revised 6 Apr 2018