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This poster was issued by the Ministry of Health in 1999 as part of a campaign against smoking. Aimed at men, it suggested that smoking was both a sign of weakness and decidedly unsexy.
Courtesy of Ministry of Health – Manatū Hauora
Te whakamahi i tēnei tūemi
Reference: Eph-D-SMOKING-1999-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.