Kōrero: Insurance

Government Life advertisement, 1950s (2 o 2)

Government Life advertisement, 1950s

From the 1930s Government Life offered parents special policies for insuring their children’s lives. Benefits were not paid out until at least age 21 to make sure parents could not gain financially from the early death of their children. The bouncing baby in this 1950s ad was used to promote the scheme.

Courtesy of TOWER

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: Eph-A-INSURANCE-1950-01-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Alan Henderson, 'Insurance - Early life insurance', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/24095/government-life-advertisement-1950s (accessed 5 August 2021)

He kōrero nā Alan Henderson, i tāngia i te 11 Mar 2010