Story: Insurance

Government Life advertisement, 1950s (2nd of 2)

Government Life advertisement, 1950s

From the 1930s Government Life offered parents special policies for insuring their children’s lives. Benefits were not paid out until at least age 21 to make sure parents could not gain financially from the early death of their children. The bouncing baby in this 1950s ad was used to promote the scheme.

Courtesy of TOWER

Using this item

Alexander Turnbull Library
Reference: Eph-A-INSURANCE-1950-01-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Alan Henderson, 'Insurance - Early life insurance', Te Ara - the Encyclopedia of New Zealand, (accessed 13 June 2021)

Story by Alan Henderson, published 11 Mar 2010