Napier and its neighbour and rival Hastings marketed themselves as tourist destinations from the early 20th century. This advertisement for the annual Napier Carnival promotes the town as an attractive seaside resort. Cheap train fares were obviously an important marketing tool in the economic depression of the 1930s.
Using this item
Alexander Turnbull Library
Reference: NON-ATL-0064; AAOK W3241 no. 22
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.