Napier and its neighbour and rival Hastings marketed themselves as tourist destinations from the early 20th century. Two years after the Napier earthquake, this advertisement for the annual Napier Carnival promotes the town as an attractive seaside resort. Cheap train fares were obviously an important marketing tool in the economic depression of the 1930s.
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Alexander Turnbull Library
Reference: NON-ATL-0064; AAOK W3241 no. 22
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