Skip to main content

Kōrero: Advertising

Refrigerator advertisement

Image
Refrigerator advertisement

The 1950s saw the growth of new homes and suburbs around New Zealand cities. There was also an increase in new consumer goods such as gramophones, cars, furniture and refrigerators. This advertisement for a large fridge, from about 1955, was typical in its appeal to the well-organised homemaker.

Courtesy of Fisher & Paykel Appliances

Te whakamahi i tēnei tūemi

Alexander Turnbull Library

Reference: Eph-A-HOUSEHOLD-1955-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Jock Phillips, Advertising – Television advertising, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/ephemera/22415/refrigerator-advertisement (accessed 24 June 2026).

He kōrero nā Jock Phillips, i tāngia i te 4 March 2010.