Story: Advertising

Refrigerator advertisement

Refrigerator advertisement

The 1950s saw the growth of new homes and suburbs around New Zealand cities. There was also an increase in new consumer goods such as gramophones, cars, furniture and refrigerators. This advertisement for a large fridge, from about 1955, was typical in its appeal to the well-organised housewife.

Courtesy of Fisher & Paykel Appliances

Using this item

Alexander Turnbull Library
Reference: Eph-A-HOUSEHOLD-1955-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Television advertising', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/22415/refrigerator-advertisement (accessed 6 December 2019)

Story by Jock Phillips, published 11 Mar 2010