The home-owning, two-parent family on the cover of this State Advances Corporation brochure repesents the ideal post-war family. Men mowed lawns, women wore aprons and focused on household tasks and children played in their quarter-acre section. However some women with children were in paid work, and others were sole parents. The traumatic experiences of some men in the Second World War had an impact on family members, and domestic violence occurred in homes with manicured lawns and behind clean lace curtains. Many of the challenges of family life in the 1950s only became the focus of public discussion in the 1960s and 1970s.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.