Story: Families: a history

1950s family

1950s family

The home-owning, two-parent family on the cover of this State Advances Corporation brochure repesents the ideal post-war family. Men mowed lawns, women wore aprons and focused on household tasks and children played in their quarter-acre section. However some women with children were in paid work, and others were sole parents. The traumatic experiences of some men in the Second World War had an impact on family members, and domestic violence occurred in homes with manicured lawns and behind clean lace curtains. Many of the challenges of family life in the 1950s only became the focus of public discussion in the 1960s and 1970s.

Using this item

Alexander Turnbull Library
Reference: Eph-A-HOUSING-1951-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Ian Pool and Rosemary Du Plessis, 'Families: a history - Baby boom begins: 1945–1959', Te Ara - the Encyclopedia of New Zealand, (accessed 15 April 2024)

Story by Ian Pool and Rosemary Du Plessis, published 5 May 2011, updated 1 Jul 2017