Kōrero: Alternative health therapies

Early chiropractic advertisement

Early chiropractic advertisement

Tim Giles, the first chiropractor in New Zealand, worked in Dunedin from about 1910. This 1917 advertisement for his practice describes the ailments which chiropractors treat through spinal adjustment. A major selling point is the difference between chiropractic and more invasive forms of treatment such as medicine and surgery. The advertisement also distinguishes chiropractic from massage, perhaps in an attempt to make chiropractic appear more scientific.

Te whakamahi i tēnei tūemi

National Library of New Zealand, Papers Past
Reference: NZ Truth, 17 November 1917, p. 3

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Kerryn Pollock, 'Alternative health therapies - Chiropractic, osteopathy and massage', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/document/27943/early-chiropractic-advertisement (accessed 8 February 2023)

He kōrero nā Kerryn Pollock, i tāngia i te 5 May 2011, reviewed & revised 6 Apr 2018