Story: Alternative health therapies

Early chiropractic advertisement

Early chiropractic advertisement

Tim Giles, the first chiropractor in New Zealand, worked in Dunedin from about 1910. This 1917 advertisement for his practice describes the ailments which chiropractors treat through spinal adjustment. A major selling point is the difference between chiropractic and more invasive forms of treatment such as medicine and surgery. The advertisement also distinguishes chiropractic from massage, perhaps in an attempt to make chiropractic appear more scientific.

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National Library of New Zealand, Papers Past
Reference: NZ Truth, 17 November 1917, p. 3

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Kerryn Pollock, 'Alternative health therapies - Chiropractic, osteopathy and massage', Te Ara - the Encyclopedia of New Zealand, (accessed 22 September 2023)

Story by Kerryn Pollock, published 5 May 2011, reviewed & revised 6 Apr 2018