This famous emigration poster compares life in England and New Zealand. In the 1830s and 1840s many people in England believed in the theory that population growth was related to food production, and that as Britain’s population continued to rise there would be penury and starvation – as depicted in the scene on the left. The solution was to encourage emigration to countries where abundant land would bring plenty of food and health – as in the happy scene on the right.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.