Kōrero: Alcohol

Lion beer advertisement

Lion beer advertisement

This painted dartboard, which appeared in a Lion Breweries pub in Ōtaki, suggests the intensity of the competition between Lion and Dominion Breweries in the second half of the 20th century. By 1970 virtually all beer sold in New Zealand was made by one of this duopoly. It was not until the very end of the century that small new breweries began to emerge to provide a fairly mild challenge.

Te whakamahi i tēnei tūemi

Te Ara – The Encyclopedia of New Zealand
Photograph by Jock Phillips

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Alcohol - The beer swill, 1919–1960', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/artwork/40682/lion-beer-advertisement (accessed 19 April 2024)

He kōrero nā Jock Phillips, i tāngia i te 5 Sep 2013, updated 1 Apr 2016