Story: Alcohol

Lion beer advertisement

Lion beer advertisement

This painted dartboard, which appeared in a Lion Breweries pub in Ōtaki, suggests the intensity of the competition between Lion and Dominion Breweries in the second half of the 20th century. By 1970 virtually all beer sold in New Zealand was made by one of this duopoly. It was not until the very end of the century that small new breweries began to emerge to provide a fairly mild challenge.

About this item

Te Ara – The Encyclopedia of New Zealand
Photograph by Jock Phillips

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How to cite this page:

Jock Phillips, 'Alcohol - The beer swill, 1919–1960', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/artwork/40682/lion-beer-advertisement (accessed 18 October 2017)

Story by Jock Phillips, published 5 Sep 2013, updated 13 Apr 2016