This poster from around 1935 was used by the department responsible for tourism to promote deer stalking. Deer were introduced to provide hunters with sport. Hunters view them as a valuable species, but conservationists see them as pests because they eat native plants. Whether or not an animal is a pest depends on your point of view.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.