Story: Taranaki places

Manaia, bread capital

Manaia, bread capital

The small town of Manaia is the hub of a thriving bakery industry, and promotes itself as the ‘bread capital’. Alfred Yarrow originally began a family bakery in Turakina, south of Whanganui, but moved it to Manaia in 1923. In 2009 Yarrows Family Bakers employed more than 200 people in a 24-hour, seven-day-a-week operation. It supplied bread and frozen pastries around New Zealand, as well as to markets in the United States, the Pacific and South-East Asia.

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Photograph by Caren Wilton

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How to cite this page:

Ron Lambert, 'Taranaki places - Waimate plain', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/25907/manaia-bread-capital (accessed 17 September 2019)

Story by Ron Lambert, updated 7 Sep 2016