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Story: Taranaki region

Taranaki Hard Core logo

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Taranaki Hard Core logo

The Taranaki Hard Core brand was established by Nigel and Trish Dwyer in 1997. The company markets a range of clothing, accessories and surfboards. The Hard Core logo incorporates such Taranaki features as the mountain, surf and the Southern Cross, all surrounded by a strand of barbed wire.

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Te Ara - The Encyclopedia of New Zealand

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How to cite this page

Ron Lambert, Taranaki region – The mountain, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/25264/taranaki-hard-core-logo (accessed 4 June 2026).

Story by Ron Lambert, published 23 February 2010, updated 1 August 2015.