The Taranaki Hard Core brand was established by Nigel and Trish Dwyer in 1997. The company markets a range of clothing, accessories and surfboards. The Hard Core logo incorporates such Taranaki features as the mountain, surf and the Southern Cross, all surrounded by a strand of barbed wire.
Using this item
Te Ara - The Encyclopedia of New Zealand
Photograph by Jock Phillips
This item is licensed under a Creative Commons Attribution-NonCommercial 3.0 New Zealand Licence
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