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Story: Smoking

Advertisement for Capstan cigarettes

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Advertisement for Capstan cigarettes

This advertisement, aimed at women, appeared in the Auckland Star in May 1941. It was wartime and many women were in the workforce, so the ad tried to associate smoking cigarettes with relaxation at the end of a job. 'Time for a Capstan' was one of the best-known advertising slogans of the period.

Using this item

National Library of New Zealand, Papers Past

Reference: Auckland Star, 30 May 1941, p. 9

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, Smoking – Cigarettes rule: 1900–1960, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/38972/advertisement-for-capstan-cigarettes (accessed 4 June 2026).

Story by Jock Phillips, published 30 November 2012.