Kōrero: Industrial design

Rothmans Design Train (2 o 3)

In 1968 the New Zealand Industrial Design Council, with sponsorship from cigarette manufacturer Rothmans, initiated an awards programme to promote local industrial design. The total prize pool of $12,000 (~$192,000 today) was shared among 10 winners. The 180 finalists were displayed in a special train that toured the country and was visited by about 14% of the total population. These photos were taken while the train was in Gisborne.

Te whakamahi i tēnei tūemi

Tairawhiti Museum, Te Whare Taonga O Te Tairawhiti
Reference: Gisborne Photo News, 6 November 1968, pp. 32-3

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Michael Smythe, 'Industrial design - Innovation under protectionism', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/zoomify/41855/rothmans-design-train (accessed 8 December 2021)

He kōrero nā Michael Smythe, i tāngia i te 22 Oct 2014