In 1968 the New Zealand Industrial Design Council, with sponsorship from cigarette manufacturer Rothmans, initiated an awards programme to promote local industrial design. The total prize pool of $12,000 (~$192,000 today) was shared among 10 winners. The 180 finalists were displayed in a special train that toured the country and was visited by about 14% of the total population. These photos were taken while the train was in Gisborne.
Te whakamahi i tēnei tūemi
Tairawhiti Museum, Te Whare Taonga O Te Tairawhiti
Reference:
Gisborne Photo News, 6 November 1968, pp. 32-3
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Tāpiritia te tākupu hou