This Farmers' Trading Company advertisement for tricycles, bicycles and toy cars dates from 1932. In the early 20th century more children acquired tricycles and bicycles, giving them greater mobility. Pedal cars may have been regarded as more of a luxury, especially in the 1930s economic depression.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.