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Kōrero: Rural media

Straight Furrow editorial page

The first editorial of Straight Furrow on 15 November 1941 explained the paper’s name: ‘We hope to plough a “Straight Furrow” literally and metaphorically, to set a high standard in journalism, and to go straight towards our objective, veering neither to the right nor to the left, undeviating in our aim to support the farmers’ interests’.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library

Reference: S-L 835-3

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Nancy Swarbrick, Rural media – From print to digital publications, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/zoomify/18618/straight-furrow-editorial-page (accessed 4 June 2026).

He kōrero nā Nancy Swarbrick, i tāngia i te 1 March 2009.