Kōrero: Meat and wool

Sports stars advertising beef and lamb

The New Zealand Beef and Lamb Marketing Board have used Sarah Ulmer and Caroline and Georgina Evers-Swindell, three gold medal winners from the 2004 Athens Olympic games, to advertise their products. This video was part of the ‘Feel Twice as Good’ campaign, made to promote the benefits of lean red meat in people’s diets.

Te whakamahi i tēnei tūemi

Beef and Lamb New Zealand

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Te tuhi tohutoro mō tēnei whārangi:

Alistair Nicol and Caroline Saunders, 'Meat and wool - Marketing beef', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/19229/sports-stars-advertising-beef-and-lamb (accessed 23 July 2024)

He kōrero nā Alistair Nicol and Caroline Saunders, i tāngia i te 24 Nov 2008