Kōrero: Meat and wool

Sports stars advertising beef and lamb

The New Zealand Beef and Lamb Marketing Board have used Sarah Ulmer and Caroline and Georgina Evers-Swindell, three gold medal winners from the 2004 Athens Olympic games, to advertise their products. This video was part of the ‘Feel Twice as Good’ campaign, made to promote the benefits of lean red meat in people’s diets.

Te whakamahi i tēnei tūemi

Beef and Lamb New Zealand

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Alistair Nicol and Caroline Saunders, 'Meat and wool - Marketing beef', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/19229/sports-stars-advertising-beef-and-lamb (accessed 29 March 2024)

He kōrero nā Alistair Nicol and Caroline Saunders, i tāngia i te 24 Nov 2008