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Haurongo: Basham, Maud Ruby

'Aunt Daisy' on ZB morning radio, 1950

Audio file

Hear 'Aunt Daisy' in a ZB radio morning session from 16 February 1950. She tirelessly drums up business for 'Maltexo', then gives a honey scone recipe made with 'Vimax'. Even the mention of a dough-cutter proves an opportunity for a product endorsement. (4 min 18 sec)

Te whakamahi i tēnei tūemi

Sound Archives / Ngā Taonga Kōrero

Reference: TX2858

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Me pēnei te tohu i te whārang

Peter Downes. 'Basham, Maud Ruby', Ngā Tāngata Taumata Rau, i tāngia tuatahitia ki 1998. Te Ara - the Encyclopedia of New Zealand, https://teara.govt.nz/mi/speech/6/aunt-daisy-on-zb-morning-radio-1950 (accessed 4 June 2026).