By the mid-1930s commercial aviation was established in other countries, but still languished in New Zealand. New airlines needed funds to get established, and money was hard to raise. In this 1934 advertisement East Coast Airways called on support from the famous New Zealand aviatrix Jean Batten to encourage investors.
Te whakamahi i tēnei tūemi
Te Ara - The Encyclopedia of New Zealand
Reference: Poverty Bay Herald, 4 August 1934
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