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Kōrero: Fashion and textile design

Dressing up during the war, 1942

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Dressing up during the war, 1942

American troops were stationed in New Zealand between 1942 and 1944, during the Second World War. This was a boon to local fashion designers because servicemen bought garments for their New Zealand girlfriends. It is not known whether any of these women attending a dance at Wellington's Majestic Cabaret in 1942 are wearing dresses made by local designers, but it is possible – American servicemen were generous buyers of women's evening wear. 

Te whakamahi i tēnei tūemi

Alexander Turnbull Library, E. M. Alderdice Collection

Reference: PAColl-0089-1-06

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Kerryn Pollock, Fashion and textile design – Fashion designers emerge, 1940s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/44285/dressing-up-during-the-war-1942 (accessed 4 June 2026).

He kōrero nā Kerryn Pollock, i tāngia i te 24 February 2014.