This display in the window of a Wellington tobacconist in the early 1930s was completely given over to Silver Fern tobacco. Silver Fern was made by the Dominion Tobacco Company at a new factory opened in Petone in 1929. The brand's iconography featured New Zealand images, especially the silver fern. Using tobacco grown in the Nelson area mixed with imported Virginia tobacco, the products included both pipe tobacco and milder tobacco for roll-your-own cigarettes.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.