Kōrero: Visitors’ opinions about New Zealand

Coolest little capital

Coolest little capital

Travel promoters at a trade show push the idea of Wellington as the 'coolest little capital in the world'. The description was first used by travel publishers Lonely Planet in a 2011 guide to New Zealand. By the early 2000s New Zealanders were less concerned by the judgements of individual overseas visitors. The tourist industry was so well-developed that surveys, opinion polls and the verdicts of major travel guides had become more significant. Earlier views about the beauty of the landscape were still common, but the positive response to New Zealand's urban life – as exemplified by the 'coolest little capital' comment – was new.

Te whakamahi i tēnei tūemi

Positively Wellington Tourism

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Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Visitors’ opinions about New Zealand - 20th- and 21st-century travellers', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/37116/coolest-little-capital (accessed 15 December 2019)

He kōrero nā Jock Phillips, i tāngia i te 20 Jun 2012