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Kōrero: Asia and New Zealand

New Zealand Food Festival in Kinokuniya supermarket, Tokyo, November 1966

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New Zealand Food Festival in Kinokuniya supermarket, Tokyo, November 1966

By the 1960s New Zealand was trying to expand its trade into growing Asian markets, particularly Japan's prosperous economy. In the early 1970s such efforts became even more important as the UK's move to join the European Economic Community removed the guaranteed market for New Zealand's products. By the late 1970s Japan had become New Zealand's third-largest trading partner. Kinokuniya supermarket, shown in this photograph, was one of Tokyo's biggest.

Te whakamahi i tēnei tūemi

Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: ABHS 950 W4627 55/4/2 1

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

David Capie, Asia and New Zealand – The rise of Asia, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/36238/new-zealand-food-festival-in-kinokuniya-supermarket-tokyo-november-1966 (accessed 4 June 2026).

He kōrero nā David Capie, i tāngia i te 29 May 2012.