After the New Zealand campaign to display atheist messages on buses ran into resistance from a bus company in early 2010, organisers turned to billboards in Auckland, Wellington and Christchurch. This one appeared in Wellington. It was one of three designs similar to those used on UK buses. The other two read: 'Good without God? Over one million Kiwis are.'
Te whakamahi i tēnei tūemi
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Source: 2006 Census,' and 'We are all atheists about most gods. Some of us just go one god further.' The campaign was funded by donations.