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Kōrero: Sex work

Famous Flora's massage parlour

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Famous Flora's massage parlour

Famous Flora's, one of Auckland's most colourful and dynamic brothels, had occupied a building on Pitt Street for over 30 years when it closed in 2008. Established by Ron King, it was later taken over by his daughter, Lyn Kingsnorth, and her brother Roy. Kingsnorth remembers dropping in to visit her father at his place of work when she was a child. The business was named after the well-known madam Flora MacKenzie, who established her sex business in Auckland in the 1940s. Some sex workers believed that the building was haunted by a client who had died while enjoying the services on offer.

Te whakamahi i tēnei tūemi

New Zealand Herald

Reference: 170108NZHBPFLORAS3.JPG

by Brett Phibbs

Permission of the New Zealand Herald must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Jan Jordan, Sex work – 20th-century sex work, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/29369/famous-floras-massage-parlour (accessed 4 June 2026).

He kōrero nā Jan Jordan, i tāngia i te 30 May 2011.