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The first premises of DIC were in High Street, Dunedin. The name was well known to shoppers and it stood for the Drapery and General Importing Company. Importing drapery was very lucrative and it led to the growth of large clothing retail companies in the late 1800s.
Te whakamahi i tēnei tūemi
Hocken Collections, University of Otago
Reference: S09-350f
Permission of the Hocken Collections Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.