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The New Zealand clothing industry boomed in the post-war decades, when local production was protected by import controls and high tariffs. Many clothing firms had factories in regional towns as well as major cities. This is the Rotorua dressmaking factory of California Products, in 1949.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library, National Publicity Studios Collection
Reference: 1/2-033749-F
by Edward Percival Christensen
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.