Kōrero: Advertising

Advertisement on the back of a bus (3 o 4)

Advertisement on the back of a bus

Buses have been another site for inventive advertising. This advertisement for Trumpet ice creams was an Axis competition winner for Colenso in 2006. When the image was posted on the Flickr website, the photographer commented ‘Kiwi translation for those who don’t understand … “Togs” are swimming trunks. These ones would also be called speedos, or budgie smugglers.’ The need for a translation emphasises how far advertising agencies in the 2000s appealed to New Zealand experiences using New Zealand language.

Te whakamahi i tēnei tūemi

Different Perspectacles
Photograph by Jim Henderson

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Marketing and regulation', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/22422/advertisement-on-the-back-of-a-bus (accessed 23 January 2020)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010