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The Farmers’ Trading Company in Auckland ran a free inner-city tram, and later free buses, to make it easy for customers to get to the store. In this 1947 photograph the tram advertises Farmers’ sale – billed as Hector’s birthday sale. Hector was the store’s famous pet parrot.
Te whakamahi i tēnei tūemi
Auckland War Memorial Museum Tamaki Paenga Hira
Reference: DU436.1215 H68
Permission of the Auckland War Memorial Museum Tamaki Paenga Hira must be obtained before any re-use of this image.