From the 1990s many country towns began to appeal to urban consumers. Geraldine is on the main tourist bus route from Christchurch to Aoraki/Mt Cook. Many buses stop there, allowing their passengers time for a coffee and a quick shop. Food outlets and fashionable shops have sprung up to cater for this new market.
Te whakamahi i tēnei tūemi
Te Ara - The Encyclopedia of New Zealand
Photograph by Jock Phillips
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