These two graphs show the extent of diversification in exports in the years following the fall in wool prices and Britain’s entry into the European Common Market. The first graph shows the dramatic fall in the proportion of exports going to the United Kingdom over those years and the rise in exports not only to Pacific rim countries but also to other places. The second graph, slightly less dramatic, shows how the percentage of earnings of New Zealand’s merchandise exports which derived from the traditional bulk agricultural products fell, to be replaced by fruit, fish and manufactures (which comprise much of the ‘other’ category).
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Source: New Zealand Official Yearbook 1966, 1986–87