The classic 1950s domestic set-up was a husband in full-time work and a stay-at-home wife whose time was devoted to housework and childcare. In the New Zealand ‘DIY’ tradition, men were expected to do whatever household maintenance tasks they could – including jobs like laying laminated benchtops. This mid-1950s advertisement for Laminex encourages the husband to ‘do it yourself (for her)’.
Courtesy of Laminex Industries
Te whakamahi i tēnei tūemi
Alexander Turnbull Library
Reference:
Eph-A-DECOR-1955-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
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