Kōrero: Rural tourism

Promoting rural New Zealand

Promoting rural New Zealand

This picturesque farming scene, complete with sheep, rustic buildings and rolling pasture, was used to advertise coach tours of New Zealand in the 1980s. Rural tourism began to grow in that decade, as economic change made additional sources of income necessary for farmers. The government tourist department also increased its promotion of rural attractions to overseas visitors.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: Eph-D-TOURISM-1982-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Courtesy of Tourism New Zealand

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Nancy Swarbrick, 'Rural tourism - The development of rural tourism', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/18824/promoting-rural-new-zealand (accessed 5 December 2021)

He kōrero nā Nancy Swarbrick, i tāngia i te 24 Nov 2008