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New Zealand is promoted as a climbing, hunting and fishing destination in this 1927 government poster. Within a decade, deer numbers had reached such levels that all protection had been removed, and the government employed cullers to reduce the deer population.
Te whakamahi i tēnei tūemi
Reference: Eph-B-TOURISM-NZ-1927-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.