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Clothing factories were among the many manufacturing industries that became established in Christchurch. The Lichfield shirt factory (in Lichfield Street) began in 1916, supplying the army. It soon became well-known for its classic white business shirts, and is still one of the best-known New Zealand brands. This advertisement dates from the 1950s.
Te whakamahi i tēnei tūemi
Reference: Eph-B-COSTUME-1940s-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.