Kōrero: Te Ara – a history

Versions of the Te Ara logotype

Versions of the Te Ara logotype

Te Ara's distinctive logotype (word-based logo) was created by Paul Johnson of the Wellington firm Designworks. Johnson said his inspirations included artist Colin McCahon's textual paintings, the Māori tradition of sky father Ranginui and earth mother Papatūānuku separating the earth from the heavens, and the fresh, do-it-yourself image that is a source of pride for most New Zealanders. The design won the prestigious Best graphic design award in 2004. A range of alternative versions of the logotype were developed, and most of the alternatives shown here were eventually used on Te Ara.

Te whakamahi i tēnei tūemi

Designworks

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

the Te Ara team, 'Te Ara – a history - Planning the encyclopedia: process, look and feel', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/artwork/45549/versions-of-the-te-ara-logotype (accessed 8 July 2020)

He kōrero nā the Te Ara team