Ētahi atu tūhononga, pae tukutuku hoki
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Advertising Standards Authority
The ASA website gives details on advertising codes, past decisions, and how to make a complaint.
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Communication Agencies Association of New Zealand
The website of CAANZ gives news about New Zealand advertising and showcases successful advertisements.
Ētahi whakaaro puaki, takenga
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‘50 years of advertising.’ AdMedia 17, no.1 (February 2002): 4–44.
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Day, Patrick. A history of broadcasting in New Zealand. Vol. 1, The radio years. Auckland: Auckland University Press in association with the Broadcasting History Trust, 1994.
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Day, Patrick. The making of the New Zealand press: a study of the organizational and political concerns of New Zealand newspaper controllers, 1840–1880. Wellington: Victoria University Press, 1990.
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Ilott, Jack. Creating customers: the story of Ilott Advertising, New Zealand, 1892–1982. Auckland: Ray Richards Publisher, 1985.
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‘You’re soaking in it!’ [videorecording]. Producer and director, Bryan Bruce. Wellington: Bryan Bruce Productions, 1994.