Story: Taranaki region

Advertising New Plymouth

Advertising New Plymouth

This hand-coloured lithograph showing New Plymouth in 1843 was published as part of the New Zealand Company’s advertising campaign in Britain to attract more migrants. It has all the features of English pastoral bliss, with neat thatched cottages and tidy farms. The reality was somewhat more basic, and the changeable weather and lack of a harbour for unloading supplies were constant sources of concern. Earthquakes too were a new and worrying experience, as settler Richard Chilman recorded in his diary:

‘We have had a most miserable week ... blowing hard with a great deal of rain and everything saturated. We were terribly alarmed last night ... by the sharp shock of an earthquake. We had been in bed for an hour or two, and were awakened by a sudden jerking, and the noise of the plates and dishes etc rattling.’

(Quoted in W. H. Skinner, Taranaki: eighty years ago, 1840–1842. New Plymouth: Taranaki Herald and Budget Print, 1923.)

Using this item

Alexander Turnbull Library, Edward Jerningham Wakefield, 1820–1879: Illustrations to 'Adventure in New Zealand' Collection (PUBL-0011)
Reference: PUBL-0011-09-2
Hand-coloured lithograph by Emma Ancilla Wicksteed

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Ron Lambert, 'Taranaki region - Pākehā settlement', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/artwork/25297/advertising-new-plymouth (accessed 20 February 2020)

Story by Ron Lambert, updated 1 Aug 2015