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The revival of assistance for immigration in 1904 was based on farmers’ need for labourers, industry’s need for skilled workers, and the desire of middle-class families for domestic servants. The last factor was the inspiration for this advertisement, published about 1912.
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Reference: Eph-A-IMMIGRATION-1912-cover
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.